In 1922 – at about the same time as the now famous Salzburg Festival was inaugurated – two mountaineering friends, Josef Lanz and Fritz Mahler, opened a sports shop where they sold, in addition to a range of sporting goods, a selection of folk fashions. After Mahler pulled out of the enterprise in 1925, Lanz began to expand his business and start his own workshops, including a saddlery, a shoemaker’s and a tailor’s. In the mid 30’s, he opened the first Lanz stores in the USA. Today, as then, the Lanz collections captivate with the supreme artistry of their tailoring, tradition and craftsmanship raised
to perfection. Clothing which is equally befitting a trip to the country, as it is a stylish appearance at the Festival itself. The best proof of its world-wide acclaim: the word “Ianzy” was created in English to describe this type of fashion (= tradition with innovation ).
In addition to the main shop on the Schwarzstrasse, there is a separate
“Children’s Boutique” on the City of Mozart’s Rathausplatz, as well as a tailoring workshop in the Imbergstrasse. Other branches are located in Vienna (Kärntner Strasse 10) and St. Gilgen (Kirchenplatz 1).
Opening hours:
Monday - Friday 9 am - 6 pm
Saturday 9 am - 5 pm
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