Wearing a dirndl or lederhosen in Salzburg is a sign of style and class. Whether worn to work, to stroll or to attend the Festival, Tracht is considered to be de rigueur in Salzburg. Boasting 30 Tracht producers and shops, the city is a shopping El Dorado for fans of alpine fashion.
Many of these Shops are among Salzburg’s most traditional businesses, including Jahn-Markl and the Heimatwerk on Residenzplatz Square, Madl on the Grünmarkt in the Getreidegasse and Trachtenmoden Lanz in the Schwarzstraße. Folk fashions have long since become a part of daily wear for the people of Salzburg. And you, as our guests, are welcome to join the trend, whether you prefer to sport a stylish lederhose or a jaunty pocket handkerchief!