Trachtenmoden Lanz
After its founding in 1922, Trachtenmoden Lanz quickly became synonymous with Austrian traditional costume fashion as the 'Austrian Look'. For more than 100 years now, the collections of the old-established business in Schwarzstraße have provided the highest-quality couture and wearing comfort.
It is no coincidence that the Salzburg Festival and Trachtenmoden Lanz were founded in the same year – 1922. This was also the beginning of the development of Austrian traditional costume fashion, which found worldwide appeal through the numerous festival audiences. Festival participants as well as visitors could not escape the charm of this Salzburg fashion and became worldwide ambassadors of this newly emerging style. Last but not least, the numerous prominent wearers including Marlene Dietrich, Franklin Roosevelt, Herbert von Karajan, Elizabeth Taylor, Billy Wilder, the royal houses of Sweden, England and Monaco, Karl Lagerfeld and Tommy Hilfiger contributed to the world fame of the Lanz traditional costume company.
Today, as in the past, the Lanz collections made in Salzburg are a success. With the highest level of couture, tradition and perfect craftsmanship, they contribute to a comprehensive, wearable standard of clothing adapted to modern times. The best proof of the worldwide recognition: the word "Lanzy" was created in English to describe this fashion (=tradition with innovation).
- Product range: traditional costume clothing (jackets, skirts, dirndls, blouses, trousers, jackets, waistcoats,...) from our own workshop for ladies, gentlemen and children.
- Speciality: traditional-style Austrian linen men's blazers made of hand-woven antique linen
