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A modern window display of a pop-up store with stylish clothing. The store facade is made of wood and features green plants in pots by the entrance door. | © Felicitas Store Salzburg Show gallery

Felicitas Store Salzburg

Felicitas represents a fresh perspective on alpine fashion. Since September 2025, the new Felicitas store has been open in the Schatz-Durchhaus.


What began in Salzburg in 1927 continues. With sensitivity, attitude, and a great deal of enthusiasm for the craft. Since 2021, a new story is being written with Felicitas: about honest, high-quality, and timelessly beautiful alpine fashion.

Felicitas Salzburg stands for timeless alpine fashion for women, men, and children. The collections include elegant dirndls, traditional costumes, and modern interpretations, inspired by the cultural heritage of Salzburg. Designed in Austria and made from natural materials, the pieces represent quality, sustainability, and an authentic look.


Contact

Felicitas Store Salzburg
Getreidegasse 3
5020 Salzburg
Tel. +43662 902832

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