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Lanz Tracht Fashions

Since 1922

It’s no coincidence that the Salzburg Festival and Trachtenmodenhaus Lanz were established in the same year – 1922. This also marked the beginning of the development of Austrian Tracht fashion, which was referred to as the ‘Austrian Look’, and gained worldwide popularity as the preferred attire of numerous festival guests.

Neither festival artists nor visitors to Salzburg were able to resist the charms of this Salzburg fashion and, by wearing it, they became worldwide ambassadors of the new style. The fact this clothing has been worn by numerous celebrities such as Marlene Dietrich, Franklin Roosevelt, Herbert von Karajan, Elizabeth Taylor, Billy Wilder, the royal families of Sweden, England and Monaco, Karl Lagerfeld and Tommy Hilfiger, has contributed in no small measure to the worldwide fame of Lanz Tracht fashions.

Lanz collections manufactured in Salzburg are as popular as ever. Supreme tailoring, respect for tradition and perfect craftsmanship ensure a comprehensive range of highly wearable garments, adapted to modern requirements. Perhaps the greatest sign of appreciation for this clothing was the creation of the English adjective ‘Lanzy’ to describe the fashionable blend of tradition and innovation.

PRODUCT RANGE: Tracht clothing for men, women and children made in the company workshop (coats, skirts, Dirndl dresses, blouses, trousers, jackets, waistcoats ...)

SPECIAL FEATURES: Gentleman farmers’ handwoven old linen jackets

FURTHER STORES: custom tailoring shop – Imbergstrasse 5, children’s clothing store – Rathausplatz Square


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