Stieglbrauerei in the Salzburg suburb of Maxglan has been Austria’s biggest and most successful brewery since 1492. Their focus is squarely on an unbeatable interplay between tradition and innovation.
The Success Story
Since the brewery was established back in 1492, the unique Stiegl-Märzen has been a popular beverage and an integral element of Salzburg’s beer culture. Originally brewed in downtown Salzburg, the bottling plant for their hops classic relocated to the Maxglan section of Salzburg towards the end of the 19th century. The brewery continues to be located there, privately owned for more than 120 years by the Kiener family. Beer fans can learn more about the history of brewing and how beer is produced at Stiegl-Brauwelt.
Did you know? Even Mozart was a true lover of the delectable “barley juice” produced under the Stiegl label.
The Secret Recipe for Success
Brewing craftsmanship raised to perfection – this is the promise of the Stieglbrauerei, further underscoring the high quality of Salzburg’s beer-brewing tradition. In addition to the tried-and-true brewing process that goes into producing the “Stiegl-Goldbräu” Märzen beer, including a 12-degree original extract, the brewers place great store in use of regional raw ingredients as well as in sustainability. Particular noteworthy is their incorporation of pure, untreated spring water from a well located deep below the Untersberg.